Why did the Titanic sink?

The quick answer that comes to our minds is…”The Titanic crashed into an Iceberg,” but that is not completely true. Actually, the captain and the rest of the crew thought that they had avoided the crash with the visible mass of iceberg. But the part of the iceberg that is under the surface caused a scratch below the waterline that later caused the tragedy that everyone knows.

You probably are wondering….and what is the relationship between the Titanic and family-owned businesses?


How to preserve the non-financial capitals of your Family Office

The starting point of a modern, solid, world class framework to preserve the non-financial capitals builds on a very basic question: what is the purpose of your family office?

Purpose is the reason companies and business families are in business other than to make money. It’s a statement about the family’s contribution to society; it’s not what it makes, but what it makes happen. It is about how the family office benefits people.

The culture (Conscious culture): ‘culture’ is a system of shared beliefs (what is true); shared values (what…


The Fable of the Porcupine & Family-owned business

It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together to keep warm. This way they covered & protected themselves; but the quills of each one wounded their closest companions.

After a while, they decided to distance themselves one from the other & they began to die, alone & frozen. So they had to make a choice. Either accept the quills of their companions or disappear from the Earth.

Wisely, they decided to go back to being together. They learned…

Carlos Agustin Moreno

Family Hippocampus founding member and Chief Engagement Officer at Axialent. I help business families to thrive by holistic management approach.

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